September 8, 2015

“. . . [M]any men still dress as if they’re living in the Edwardian era, rather than taking advantage of the relative freedom modern culture affords us to express ourselves through our clothes. The fact is that well-dressed men are well dressed not because they follow every little rule about clothing, but because they have good taste, individuality, style, and a sense of history.”–G. Bruce Boyer in True Style: The History and Principles of Classic Menswear.

Blade + Blue

Blade + Blue sells men’s clothing, including sweaters, shirts, and ties.

The founder of Blade + Blue says: “All Blade + Blue products are made in limited quantities. I am proud to keep things small and special. And when possible, the products are manufactured in the United States. Specifically, they are made close to home, in the San Francisco Bay area by old and new friends who are experts in their craft and passionate about what they do.”

True Style

True Style: The History and Principles of Classic Menswear, hardcover,

True Style: The History and Principles of Classic Menswear, Kindle edition,

U.S. release September 8, 2015

From choosing the right pair of eyeglasses to properly coordinating a shirt, tie, and pocket square, getting dressed is an art to be mastered. Yet, how many of us just throw on, well, whatever each morning? How many understand the subtleties of selecting the right pair of socks or the most compatible patterns of our various garments—much less the history, imperatives, and importance of our choices?

In True Style, acclaimed fashion expert G. Bruce Boyer provides a crisp, indispensable primer for this daily ritual, cataloguing the essential elements of the male wardrobe and showing how best to employ them. In witty, stylish prose, Boyer breezes through classic items and traditions in menswear, detailing the evolution and best uses of fabrics like denim and linen, accoutrements like neckties and eyeglasses, and principles for combining patterns, colors, and textures. He enlightens readers about acceptable circumstances for donning a turtleneck, declaims the evils of wearing dress shoes without socks, and trumpets the virtues of sprezzatura, the artistry of concealing effort beneath a cloak of nonchalance.

With a gentle yet firm approach to the rules of dressing and an incredible working knowledge of the different items, styles, and principles of menswear, Boyer provides essential wardrobe guidance for the discriminating gentleman, explaining what true style looks like—and why.